Mission

to develop the experimentation and the industrialisation of innovative ingredients, starting from formulation of raw materials up to the production and distribution of the product, when this is economically viable.

In keeping with its objectives, BioMan is able to supply its customers with innovative products that are currently not present on the international market, so as to guarantee greater added value and facilitate penetration of the destination market.

Industry Segment / Product

BioMan operates in the fields of research, development and production in the biotechnological fermentation sector. The company creates innovative products destined to become high value-added components of functional foods, dietetic products, food supplements and cosmetic products.
These are the only such products available in the marketplace, in that they combine live lactic acid bacteria with organic oligoelements, a combination that is not generally available for sale.
The global market of functional foods and dietary supplements is  117 billion US  $.

Main customers are food industries, pharmaceutical industries, or big distributors of compound for food industry and big stores in the sectors of foods and drugs.

Competitive advantage

The products offered by BioMan are unique in the European context, since they combine live lactic acid bacteria and trace elements in organic form - 2 functions in the same product.
The double function permits to have an higher retail price and higher margins both for producer and retailer. But the price will be definitely lower compared to the sum of the 2 single products. Moreover there will be an advantage for the consumer.

There are currently no other companies in a position to supply this combination and few companies even supply trace elements in organic form.

Market opportunity

The Functional Food Sector:

1. Milk, yoghurt and spread cheese (56% of functional foods market, equal to 20,5 billion US $)
2. Ice cream (market of 3,3 billion US $)
3. Chocolate and filling cream 

The Food Supplements Sector (market of 40 billion US $)

The Cosmetics:

1. Anti-aging cream
2. Sun block
   
   

Management team

Massimo Merlino (Chairman) - Date of birth 31/05/1940
- Lecturing on “The Economics of Technological Change” and “Managing Project Innovation” at Bergamo University’s Faculty of Engineering.
- Strategy, Change Management and Logistics Consultant to national and multinational Groups. During the past 7, he has developed a number of start-up companies in the biotechnology field.

Francesco Girardo (Managing Director) - Date of birth 25/09/1977
- Research on lactic acid bacteria at Milan University’s Faculty of Agriculture; research projects at the universities of Milan (Agriculture), Modena (Biotechnologies) and Bologna
- Management and control of all stages of pre-industrialization and industrialization in the laboratory at the Bioindustry Park and at suppliers’ premises

Alberto Benedetti (Scientific Director) - Date of birth 18/10/1933
- Master of Science in Agriculture from Piacenza University
- R&D Manager and Microbiology quality control manager (antibiotics, enzymes, amino acids, anti-oxidants).

 
Girardo Alessandra (future Marketing and Communication Manager) - Date of birth 30/08/1971
- Master of Science in Industrial Engineering & Management Science from Polytechnic of Turin (Italy);
- Master in Management  from London School of Economics (UK); Business Leadership Diploma from Insead Business School of Fontainebleau (France)
- Marketing Director Continental Europe in Unisys

Silvio Audisio (future Sales Manager) - Date of birth 24/09/1970
- Master of Science in Pharmaceutical Chemistry and Thecnology from University of Turin
- Sales Area Manager for Piedmont and Liguria in Pfizer

Giancarlo Girardo (future Production and Logistic Manager) - Date of birth 13/04/1939
- Master of Science in Chemical Engineering from Polytechnic of Torino
- Founder and General Manager of Soges Group, management consulting company; now strategic consultant of a cosmetic and parapharmaceutical group