Mission

Providing Citizens and Tourists with an innovative platform for online/offline location based and third party editorial contents for Smartphones.

Industry Segment / Product

ICT services. We have three business units: Arianna (Multimedia guides for tourists and citizens), ICT Consultancy business, Noody (WiFi coverage of public places).

Competitive advantage

We have the focus on off-line editorial contents and multimedia guides.
Distribution of contents through multiple channels:

• Download from web
• Mobile broadband (UMTS, CDMA, HSDPA, HEDGE)
• MMS / SMS / WAP
• Bluetooth kiosks strategically positioned (metro/train/bus stations, cinemas etc.)
• WiFi Hotspots

Targeting both citizens and tourists.

Market opportunity

Because of market penetration and telecom contracts structure, we believe that in the next 5 years a fully online guide cannot catch the biggest part of the citizen market.

Focusing on cities instead of a full coverage of the territory allow us to give out for free maps at acceptable price and manage the limited resources of a smart phone effectively.

Sartphones memories allow today to manage several GB of information.
This choice doesn't hurt too much the market potential of the solution because cities represents more than 50% of human fingerprint on the planet, with USA as its peak with 87%.

Italy has the highest “territorial density” of devices and the highest absolute number of smartphone, after the U.S. (US+EU5).
There is a huge market potential, but a few factors are delaying the diffusion of mobile contents among Italian users:

• Language
• Lack of local publishers able to bring their contents to digital mobile format
• High Mobile internet tariffs
• Low connectivity (WiFi)

The same arguments are valid for many european countries

Management team

CEO: Luca Foresti
January 2004 – June 2005:
Frankfurt Am Main, Quipu GmbH, Division Manager of the Processing Center .
October 2002 – December 2003:
Prishtina Kosovo, ProCredit Bank Kosovo: Deputy General Manager .
October 2001 – September 2002:
Frankfurt Am Main, IPC GmbH: Management Information System Manager and Risk Manager
July 2001 – September 2001:
ProCredit bank Albania. Consultant.

CTO: Simone Biagiotti
January 2003 – January 2006:
Airlines Consultant for Aircrafts’ phase-in and Avionics;
IT Consultant for train services
October 2002-December 2003:
Avionics Director for Clubair Sixgo Airline. 
February 2002 – August 2002:
Avionics Director for Air Italy Airline.  
February 2001 – January 2002:
vionics Director for National Jet Italia Airline(British Airways franchising). 
June 1998 - February 2001:
Employee in Meridiana Airlines as responsible for Avionics.

Chief Marketing Officer (CMO): Pietro Ferraris
September 2004 – April 2005:
Legrand SpA, Product manager
September 2003 – June 2004:
Freelance webmaster.
November 2002 – May 2003:
Montréal - Canada, PolyGRAMES Research Centre, Research assistant.

CFO: Silvia Ghezzi
Frankfurt Am Main, Quipu GmbH, Risk Manager in a Processing Center for the processing of financial electronic transactions done via credit and debit cards
February 2003 – October 2003:
Pristina Kosovo, ProCredit Bank. IT Security Consultant dealing with the redesign of the LAN, WAN and Front-end structure of the bank.
Oct ‘99 – Feb 2003:
Darmstadt Germany, Vitrociset Permanent Establishment Germany. Telecommunication Engineer contractor in ESA (European Space Agency). I have redesigned the firewall infrastructure for the whole ESA WAN.

Full CVs can be found at

http://www.ariannaguide.com/content/view/44/109/lang,en_EN/