Orange Cloud

BOOTCAMP 10 PARTICIPANT

Intranet For Fun.

The aim is to reshape some basic “rules” of internet: – from open models to total privacy; – from global interconnection to local focus in terms of social dynamics (glocal focus); – from ego-networks (individual at the center) to groups/teams as a basic unit of analysis; – from product brand exploitation to exploration of group identity and personal status (real life); We apply logics and potentialities of corporate intranets for entertainment purposes (or small/temporary business). Orange cloud represents a powerful platform which embraces different digital devices (PC, mobile devices, TVs, ecc.) and, above all, hosts totally private customized web-areas. The latter permit to manage real life (no virtual stuff…) in a better way. An innovative business model enhances the competitive advantage. A radically new paradigm in the creation of user profiles permits to empower the effectiveness of e-commerce and web advertising (both at internal and external level).

Rebuild social relations with my schoolmates? Make my personal life globally interconnected? NO THANKS… Add a little bit of taste of digital tech to my REAL [private] social life? COOL!!!