Radio Touch

BOOTCAMP 10 PARTICIPANT

Linking mobiles to broadcast devices.

In several ways traditional media are complementary to the Internet: they can stimulate demand, generate curiosity amongst consumers and ultimately guide them through the huge Internet data base. In spite of many synergies, a gap still exists between offline media and the Internet. Consumers wishing to reply to an advertisement, for example, have to write down the message and manually search online afterwards. The mission of the Radio Touch project is to develop methods and systems to integrate the Internet with the traditional offline media. Specifically, Radio Touch offers a system to link mobiles to broadcast devices (e.g. radio receivers) enabling radio stations to send contextual data to listeners’ mobile phones.