PUBLIC FORUM

Mind the Bridge CrESIT Coaching
Opening Workshop and Public Forum

Register at

mtb2010coaching.eventbrite.com

Feeling nervous about delivering a compelling business presentation of your idea? Wondering how to engage an audience of potential investors?Most entrepreneurs, particularly when operating on foreign ground, face the daunting challenge of persuading a demanding audience that their idea is worth funding. Frequently, the interaction with potential investors is fraught with misunderstandings: from cultural differences to technical jargon, a lot can get in the way of a true connection.

Funded by the Cariplo Foundation and the Center for Innovation and Life Science Management (CrESIT) in collaboration with the Centre for International Business and the International Economy (CIBIE), the Mind The Bridge Coaching kicks off with a workshop and public forum designed to address the challenges and opportunities of Italian entrepreneurship while communicating their business idea to venture capital.
This workshop helps participants learn how to turn a business plan into a persuasive pitch, while addressing the skills and mindset needed to engender a productive interaction with a US audience. Drawing from a discussion of how the business world operates in Silicon Valley, it will provide invaluable insights into the psychology and modus operandi of a typical US VC. All participants will gain a better understanding of how to interact with their key constituency, and as a result they will learn what it takes to impress a demanding US audience.

As part of the MtB Business Plan Competitions, the mission of the MtB Coaching is to help participants clarify, create and communicate their entrepreneurial vision into a fundable business plan, and providing them with direct exposure to potential investors from the most experienced, entrepreneurial ecosystem in the world — the Silicon Valley.

The format of the public forum will be intimate and informal. Introduced and moderated by Alberto Onetti, MtB Chairman, Elisabetta Ghisini, founder of Verba International, and Evan Nisselson, seasoned entrepreneur and consultant, will provide their perspectives and experiences, followed by an audience Q&A. Some of the key topics that will be explored: