After having spent 10 years in Aziende Media come Publitalia (Mediaset Group), Rusconi Editore and il Sole 24 ore as business development and special initiatives manager, in 2000 he joins Spray Network and later Altavista. In 2002 he launches the Google Italian operations, becoming responsible also for Spain and Portugal in 2007.
In September 2009 he leaves Google to fund Annapurna Ventures.
He is a board member of Touring Club Italiano and of the American Chambers of Commerce.