Riccardo Donadon, after he got a psychology degree course, launched the first Italian virtual mall Mall Italy Lab. September 1998 marked a turning point: Riccardo Donadon founded E-TREE that, in just a few months, became a model throughout Italy for its way of working, its informal outlook, its rapid growth, its business method and the undoubted skill in the solutions created. In 2001, when the company employed 160 people, it was sold to Etnoteam group. In 2003 Donadon left E-TREE and spent almost a year looking after his garden, relaxing and pondering new ideas and initiatives.In January 2005 Donadon founded H-FARM, the first private Italian incubator, with the aim of transforming innovative ideas into successful startups. H-Farm is located in the countryside of Ca’ Tron, near Treviso. In May 2008 a branch in Seattle was established. H-farm already boasts an operational office in Mumbai, India, which will soon become the third epicentre for business.